J. Arbuckle—Developing Farmer Typologies to Inform Conservation Outreach in Agricultural Landscapes

The study, which analyzed multiple years of survey data from the Iowa Farm and Rural Life Poll, identified four types of farmers – Conservationist, Deliberative, Productivist and Traditionalist – based on different characteristics of each group.https://www.extension.iastate.edu/news/new-research-identifies-four-farmer-types-differing-perspectives-soil-and-water-conservation